National Geographic : 1938 Oct
More Goods for More People at Less Cost H AD the 71 million people who bought new radio sets in 1937 been obliged to pay 1929 prices for them, the total cost to the public would have been $700,000,000 greater than it actually was. In fact, the 72 million sets of 1937 cost the public $188,000,000 less than the 412 million sets of 1929. And because radios cost less, more people could buy them, and the purchasers had more money to buy additional comforts and con veniences. This is but one of many cases where in dustry has found ways to make better products at less cost. For instance, the 11 million electric washers bought in 1937 cost the purchasers 2 million dollars less than the million bought in 1929. The 1,200,000 electric fans bought in 1937 cost the purchasers $700,000 less than about half that number bought in 1929. And in this same period hundreds of other manu factured products, because of improved manufacturing methods, have been re duced in cost so that more people can have more of the good things of life. This process of creating real wealth has brought to America the highest standard of living ever known, and it is this proc ess which must continue if even higher standards are to be attained. General Electric scientists, engineers, and work men are contributing to this progress. By developing new and better ways to use electricity for the benefit of the public, they are constantly providing More Goods for More People at Less Cost. G-E research and engineering have saved the public from ten to one hundred dollarsfor every dollar they have earnedfor General Electric GENERAL ELECTRIC 1938 -OUR SIXTIETH YEAR OF MAKING ELECTRICITY MORE USEFUL TO YOU-1938 "Mention the Geographic-It identifies you."