National Geographic : 1939 Apr
COMPlTE TE NEW= CARTH - R e!N CHAN oV r ' TO has oo OUtdone itself otorOm w h notable f StI Am or ovement, fort anr tyl. WITH THE WZ4MUtk THAT REVOLUTIONIZED NON-SKID DESIGN into squee ee - action, grip in every *direction for a quick, straight stop. YOM in GENERAL NEW DRIVING CONFIDENCE! "Even on our brand-new car, it really is amazing what a difference Squeegee-Generals Make. I'll admit I don't like wet, slippery streets-what woman does? But now I have a wonderful new feeling of con fidence. And how easy they make steering and parking!" MILEAGE,COMFORT,ECONOMY! "I practically live in my car average 100 miles a day--over all kinds of roads. Believe me, I know tires. I changed-over to Squeegee-Generals for mile age, but what makes the big hit with me is their comfort, quiet running, easy handling and positive traction always."