National Geographic : 1939 May
The boys "a -IOO" tire 1II B"! cooIreo . CEN1OIAs TIR ' TH6ENEW 1gEAIMLTNED "7G00'i MONG themselves the men who build and sell a prod uct never bother to gild the lily. So it means somethingwhen wehearourboysbothin shopand field calling our Centennial tire - the new "G-100"All-Weather* - both "a beauty and a brute." That's pretty much on the target. It is a beauty-smart, clean, mod ern in its sculptured simplicity. And it proves itselfa brute under the scuff and grind and wrench of today's high-speed travel by delivering33% more tread mileage. A centennial product ofThe Greatest Name in Rubber It gets this plus from new en gineering- new shape and new cord angles that combine to compact the tread as air goes in. Instead of stretching, the tread actually firms down under in flation. It "makes a muscle," becoming harder, tougher, more resistant to wear. This gives us a lightfooted, cool running, far-traveling tire - a more stable tire with 11% more rubber on the road-a sure footed, smooth-rolling carrier that can "tough it" and call for more. Dottedoutline shows shape oftires before inflation; solid section after. Note how the new "G-100" actually compacts in overalldiameter-firms down-compressingthe tread to make it more resistantto cuts and wear. More durable cords in the side walls give it greater protection from bruises and blowouts new low stretch Supertwist*cord possessing exceptional strength and endurance. We built this magnificent "G-100" All-Weather to star the Centennial of Rubber, and when you see it at your Goodyear dealer's - now you'll agree we've succeeded in a big way. *Trade-marks of The Goodyear Tire & Rubber Co. MORE PEOPLE RIDE ON GOODYEAR TIRES THAN ON ANY OTHER KIND "Mention the Geographic-It identifies you."