National Geographic : 1939 May
fou bufy the m/eage.. but THE PEACE OF MIND IS FREE OF COURSE you want mileage from your tires. Who doesn't? And make no mistake, General's famous long mileage has been the economy byword of shrewd tire buyers for many years. But... you're missing something mighty big if you haven't discovered all the extras you can get in a tire these days-in a Squeegee General. * Enthusiastic users call it "peace of mind." To them this apt phrase sums up trouble- free driving; a confident newfeeling of sure-footed safety, in any weather; complete unconcern about blowouts; the priceless knowledge that they are riding on America's recognized Top-Quality tire. * Let your General Tire dealer show you how easy it is to change-over your new car or to put Squeegee-Generals on your present car. THE GENERAL TIRE & RUBBER CO., AKRON, O. In Canada-TheG. T. & R. Co., Ltd., Toronto, Ontario PUT THEM ON YOUR NEW CAR General Tires never come as new car equipment but your General Tire dealer or your car dealer can give you information on how easy it is to put them on your new car. Your first few miles will tell you why "More new car buyers change-overto Generalsthan to any other tire." . . . . HERE'S WHAT HAPPENS TO ORDINARY TIRES whenyouapply the brakes These photo graphs, taken through glass, RUNNING BRAKS show how an uREE AIED ordinary tire tread..no matter what the design looks like ... squeezes together .. becomes practically smooth when brakes are applied. Only Squeegee Generals have the patented, sure stopping wrinkle-action. BUILT INSIDE AND OUT FOR MORE SAFETY AND COMFORT You can twist and flex a Squeegee General sec tion in any di rection.There is no stiffness, no sharp bending. The flexible tread works with the flexible carcass as a single unit. This exclusive design means a stronger, softer tire, giving maxi mum blowoutprotection,easier rid ing, greater protection to the car.