National Geographic : 1939 Jun
"Gee! A Nickel Left for Candy" T OYS, lamp bulbs, or bathtubs-when ever the cost of an article is lowered through economies in production, more people can buy it. And those who can buy the article anyway have money left to buy other things. Take the case of the electric refrigerator. In 1927, when the average model cost about $350, only 375,000 people bought refriger ators. Ten years later, when improvements in manufacturing had brought the price down to $170, six times as many people bought them. And thousands who, perhaps, could have paid the higher price, were able to use the difference to purchase other comforts and conveniences. The same has been true of hundreds of other manufactured articles. Because the scientists, engineers, and workmen of indus try have developed hundreds of new prod ucts, have improved them, have learned how to make them less expensive, more millions of people have been able to buy them. And by this process, industry has been able to provide the American people with the highest standard of living in the world. In this progress, General Electric, by applying electricity to the wheels of industry, has played an important part. By contin uing these efforts, it is helping today to provide for America still MORE GOODS FOR MORE PEOPLE AT LESS COST. G-E research and engineering have saved the public from ten to one hundred dollarsfor every dollar they have earnedfor General Electric GENERAL * ELECTRIC90-125E1 NEW YORK WORLD'S FAIR- SEE THE G-E "HOUSE OF MAGIC" AT THE FAIRS- SAN FRANCISCOEXPOSITION "Mention the Geographic-It identifies you."