National Geographic : 1939 Jul
W E wanted to star the One Hundredth Anniversary of Rubber with a tire that would outperform anything we'd built before. So we pioneered new engineer ing principles and perfected an entirely new kind oftire-our Cen tennial marvel, the new stream lined "G-100" All-Weather*. Its sensational step-up in per formance does not result from a "beefing up" ofold designs, , s but from new shape, new cord angles, new con- more stable on turns-a sure struction technique! footed tire with 11% more road In the "G-100" we get longer wear with less weight by building a tire that actually compacts verti cally--firmsdown-with inflation. As the air goes in, the "G-100" tread contracts instead of stretch ing. It literally "makes a muscle" - becomes so much tougher and firmer it delivers 33 % longer tread mileage than even our previous mile-eatingtires. You get this plus in a smoother rolling, easier-riding tire-a tire And within the "G-100's" sleek sculptured sidewalls more dura ble new low stretch Supertwist* cords magnificently armor it against bruises and blowouts. If you want the modern ride and the most for your money, you want this nimble-footed, mile defying Centennial "G-100" tire. All Goodyear dealers have it. *Trae--narks f lh-(ioodrire&eRobbiifer company A CentennialProdvct U f The Greatest N me . -.. Il MORE PEOPLE RIDE ON GOODYEAR TIRES THAN ON ANY OTHER KIND "Mention the Geographic-It identifies you."