National Geographic : 1939 Aug
QUICKER STOPS..LONGER MILEAGE The iwiznkles the reason THAT DFV SQUEEGEE-WRINKLE Generals stop you, quick and straight every time. They will be a constant reminder, many times a day, that you have made a sound invest ment in safety. As the seasons roll 'round, the long mileageof General's quiet running, slow wear ing, flexible tread will be a revelation in the economy of riding on America's Top Quality Tire. On every score, Generals are miles ahead. Extra strength; blowout resistance; easier steering; low pressure cush ioning and comfort; com plete peace of mind ... these are other "extras" you get in Generals at today's low prices. THE GENERAL TIRE & RUBBER CO., AKRON, OHIO In Canada-The General Tire & Rubber Co., Ltd.,Toronto, Ontario THOUSANDS OF EXTRA MILES Tire engineers have known for years: eliminate the wear-pro ducing spots and knobs and you increase mileage;but what about traction? General solved it with the patented, wrinkle-actiontread ... flexible ribs that are straight when rolling. Result: thousands of added miles. RECORD LOW CHANGE-OVER COST Generals never come as new car equipment but your General Tire dealer or car dealer can arrange to put them on your new car... at the lowest change-over cost in General's history. Year after year, "More new car buyers change-over to Generals than to any other tire."