National Geographic : 1939 Sep
"Handmade? Of Course Not!" "Why, most everything in this store is made by machines nowadays. If it weren't, I wouldn't be selling half these things, and you couldn't buy them. They'd cost too much." IF MANUFACTURED articles had to be made by hand, very few American families would be able to enjoy electric lights, automobiles, silk hose, daily news papers, telephones, or the other comforts and conveniences of life today. Even the necessities, such as food and clothing, would be scarcer and more expensive. And there wouldn't be the number of factory jobs there are in America today, or millions of other jobs selling, servicing, and supply ing the raw materials for the hundreds of new products that machines have made possible. Fifty years ago, there were only 4,000,000 factory jobs in this country-today there are twice as many. Because industry de vised machines to make products at low cost, more millions of people could buy them. And because more were bought, more men were employed making them. General Electric scientists and engineers, by applying electricity to the machines of industry, have been responsible for much of this progress. Their efforts today are creat ing not only MORE GOODS FOR MORE PEOPLE AT LESS COST, but also MORE AND BET TER JOBS AT HIGHER WAGES. G-E research and engineeringhave saved the publicfrom ten to one hundred dollars for every dollar they have earnedfor General Electric GENERAL * ELECTRIC90-128E3 "Mention the Geographic-It identifies you."