National Geographic : 1939 Nov
Steering post gear shift standard on all models at no extra cost. T HERE'S never been a low-priced car as luxurious as this 1940 Plymouth! Front seats are 4" wider...vision has been increased through larger windows and windshield. There's a luxurious new feel to the big Floating Power engine-Super finished in vital parts for longer life. Running boards are optional...oil filter is standard on all models. And be sure to try Plymouth's great Luxury Ride! EASY TO BUY! Your present car will probably represent a large proportion of Plymouth's low de livered price. .. with the balance in surprisingly low monthly instalments. See your nearby Plymouth dealer for local delivered prices. MAJOR BOWES, C. B. S., THURS., 9 TO 10 P.M., E.S.T. New Sealed Beam Head lights give 50 to 65% brighter road lighting. 19* 0T- p- New LuxuryThroughout 1. MAGNIFICENT STYLING-new grace, luxury, distinction. 2. BIGGER CAR throughout-117" wheelbase-wider seats! 3. THE LUXURY RIDE! New appoint ments, new chassis engineering - entirely new ride formula. 4. SUPERFINISH of vital engine parts means longer engine life.