National Geographic : 1939 Dec
Our Debt to Old Bohemia "i fY grandfather would have got lVJ a big kick out of this!" Frank Cermak ran a caressing finger along a transformer insulator, ready for the kiln. "He was a skilled pottery maker in Bohemia-turned out beautiful urns and vases. But he never tackled a job like this. It's about the biggest we've done." Frank Cermak, head of the G-E Porcelain Department, isn't afraid of big jobs. His family have been skilled porcelain craftsmen for gener ations. His father, back in 1891, organized the department that Frank now manages. And Frank's son, too, is following the family tradition. Ancient skills, passed on from father to son for generations, still play a part in modern industry. Porcelain craftsmen, for instance, produce insulators which make possible the transmission of elec tricity from the powerhouse to homes and factories, where it serves you in a thousand different ways. In General Electric are hundreds of men who, like Frank Cermak, are applying their special skills to the task of making electricity more useful and less expensive. These experts-scientists, engineers, skilled workmen-are helping to provide you with the comforts and con veniences that electricity makes possible. They, too, are devoting their lives to the creation of More Goods for More People at Less Cost. G-E research and engineering have saved the public from ten to one hundred dollars for every dollar they have earnedfor General Electric GENERAL * ELECTRIC 90-188E "Mention the Geographic-It identifies you."