National Geographic : 1908 Jul
We Are All Geographers EOGRAPHY is just a term for the science - of locating your place on the map. If you are interested in knowing where. G your fence ends and your neighbor's begins, if you have ever made an excursion or traveled far enough from your habitat to long back to it |a bit,you are interested in modern geography. SThe man with a latch-key and an office address is interested. He is a city geographer. The gentleman who sleeps in his blanket is a nature geographer. The difference is only in the condition. The kind is the same. The monthly edition of the NATIONAL GEOGRAPHIC MAGAZINE is 40,000, a copy by direct subscription reaching each of the 35,000 members of the Society, the balance to subscribers. The publication is not of the usual garden variety of news stand magazines, but is subscribed for direct by the 40,000 people who are of the foremost of the Nation's citizens, the home-owning class; Prominent Business Men, Bankers, Railroad Officials, Capitalists, Scientists, Directors of Far-reaching Government Projects, the greatest traveling class in the country, people who want the best and have the wherewithal to purchase it. It pays to advertise in the National Geographic Magazine because it reaches people who take it seriously and who know the magazine will not accept advertising that is not of the highest standard. ITS PULLING POWER? Well, for instance, it is a positive fact that directly accruing from six pages of advertising we re ceived 11,921 orders for the recent publication, "Scenes from Every Land," at $1.00 each--Eleven thousand nine hundred and twenty dollars from six pages of advertising ! Our direct subscription is a combination rarely met with in the advertising world-Quality with Quantity. It will be a pleasure to take the matter up directly with you. National Geographic Magazine Address Advertising Manager . . Washington, D. C.