National Geographic : 1910 Oct
Our 120-Page Book FREE England has her Britanica, France her Larousse, Germany her Meyer and Brockhaus. Each of these National works are built upon the old style plan and are not suited to the needs of the American student or the seeker after knowledge. It remained for the United States, the youngest of the great nations, to produce a National Reference Work. The "Americana" BUILT UPON A MODERN AND ENTIRELY ORIGINAL PLAN Th Scientific American Plan The oldstyle plan was to have The Scientific American Plan an office editor compile, from This is the Age of the Specialist other books, an exhaustive treatise upon each important subject. The New Plan-The Scientific American Plan-is to prepare a Series of Articles, written by Specialists-men of authority, constituting a complete development of the subject. Thus you get the information you desire in brief and concise form, quickly and easily, and without wading through hundreds of pages for what you wish to know at once. Write Today for Big Advertising Offer Let us send you our big 120-page book, setting forth more fully the great plan upon which this, the first and only American National Reference Work, has bean constructed. The 1910 edition gives the latest work in all departments of the world's progress. The fact that The Americana is issued under the editorial supervision of Frederick Converse Beach, editor of Scientific American, whose picture appears above, gives the work the stamp of best authority. Over 2000 of the world's great scholars and experts have assisted Dr. Beach in this great undertaking. President Truesdale of Lackawanna R. R. says: FREE Request Blank "Chances for advancement to the top of the ladder were never so plenti- FREE Request Blank ful for young men as they are today. There is a greater demand for men who can "do things" than ever before in the history of our country. a SCIENTIFIC DMERICAN COMPILING DEPT. Practical men and not theorists are the men who succeed. Desk 1287, 225 5th Ave., New York City NSend me your 120-page book with full YOUR Chance is pa rt icul a rs of your special advertising Send This F R E E Coupon Name ........................................................ Send This FREE Coupon Name The man who is best prepared can DO THINGS and do them better. t The knowledge of the world is offered you in The Americana on this Occupation..... .......................... stupendous advertising opportunity. Don't fail to send this free coupon. * SCIENTIFIC AMERICAN COMPILING DEPT Street........................................................ SCIENTIFIC AMERICAN COMPILING DEPT. Desk 1287 225 5th Ave., New York City Town and State....................... Your courtesy in mentioning the Magazine when writing will be appreciated Which? W HICH would you rather have? One article on Japan compiled from other books by an office editor, or 20 articles written by 20 Jap anese men of affairs,giving such a development of Japan as does not exist even in Japan itself. Which? WHICH would you rather have? One treatise on elec tricity, 500 to 1000 pages, written by one man from other books, or 30 articles on electricity written by 30 specialists, each writer a master of his special de partment.