National Geographic : 1911 Jan
THE UNIVERSITY OF CAMBRIDGE (ENGLAND) SECOND ANNOUNCEMENT THE FIRST LIST OF SUBSCRIBERS TO THE ENCYCLOPEDIA BRITANNICA (11th Edition) is being completed as the names are received from day to day, and the earlier sets will be despatched in the order of priority as indicated by the post-mark. AN OFFER MADE AS A TEST T HE new Encyclopedia Britannica (Eleventh Edition) consists of 28 volumes and index, comprising 27,000 pages, and the printing and binding of so large a work at one time will be without precedent in publishing. The work will be issued in two essentially different formats (on India and on ordinary book-paper), and in six kinds of binding. Its issue presents troublesome manu facturing complications, in view of the large orders that must be given in advance, and there are no precedents to indicate what proportion of the total production should be in each form. Furthermore, the use of India paper for the Encyclopedia Britannica(Eleventh Edition) is an innovation-it marks a radical departure- and no sure basis upon which to conclude contracts for manufacturing in tens of thousands of sets could be reached except by making a test of the public taste, whether for the: (I) India paper impression-2 8 vols. and index-in cloth, fullflexible morocco or full flexible sheepskin, each volume to be three-quarters of an inch thick; or for the (2) Ordinary paper impression-2 8 vols. and index-in cloth, half morocco or full morocco, each volume to be 2 4 inches thick. Total subscriptions of each kind are daily reported to London by cable, and instructions will be cabled to New York to close the first list as soon as the per centages are definite enough to show how further manufacturing should be ap portioned. Prices will then be advanced. For reasons which are obvious, the publishers have not committed themselves to large orders in respect of the two kinds of paper and six styles of binding-i.e., a comparatively small number of sets are on the press and in the binders' hands for delivery soon after the New Year. In the contents and printed text of the two impressions (India paper and ordinary paper) there is no difference whatsoever; but by printing and binding some of the sets in accordance with an entirely new idea, while other sets are in the usualform, a sur prising contrast has been efected. The volumes on India paper are about 4 inch thick. The volumes on ordinary paper are 22 inches thick. One set weighs 80 pounds. The other weighs 203 pounds. One set occupies a little more than two feet of shelf space. The other occupies over six feet. Yet both are printed from the same typ both are in 28 volumes and index, both contain the same 27,000 pages, 40,000 articles, 7,000 illustrations, 450 full-page plates, and 417 maps.