National Geographic : 1911 Jul
Investing Your First $1,000 There is no doubt about it that the average person should be especially careful in the selection of his or her first investment. In the first place, it is important to get the right kind of a start; in the second place, the knowledge derived from the practical experience should be extremely helpful in the selection of future investments. If you are considering the investment of your first $I,ooo, it is more than likely you are confronted with the problem of how best to go about it; how to do the wise and conservative thing. It is perfectly natural that these questions should be uppermost in your mind. In fact, as saving and investing are practically one and the same thing, the incentive that led you to practise thrift and economy in the accu mulation of your $I,ooo is now doubtless influencing you to so invest the money as to obtain a satisfactory rate of income backed up by good security. There is, however, another factor in investment that warrants considera tion, and that is marketability; in other words, the readiness with which an investment may be converted into cash. While individual investors holding a good proportion of readily marketable investments are often justified in placing some of the money in sound investments having practically no estab lished market, it is not ordinarily deemed prudent to fail to take into account the question of marketability when making one's first investment. So that it would seem to be wise for you to invest your first $I,ooo in an investment combining: 1. Safety as to principal. 2. Satisfactory rate of income. 3. Reasonably broad market. We shall be glad to suggest to you investment bonds which, in our judg ment, combine all of these features and yield a return of approximately 5 per cent. And in this connection keep in mind the fact that bonds repre sent simply a mortgage divided into several parts, the question of their mar ketability being measured by the esteem in which they may be held by the investing public. Write for our Bond Circular No. 437, "Investment Securities." Spencer Trask & Co. Investment Bankers Albany, N. Y., State and James Streets 43 Exchange Place, New York Boston, Mass., 50 Congress Street Chicago, 111.,72 West Adams Street Members New York Stock Exchange "Geographic readers may depend upon the integrity of our advertisers."