National Geographic : 1912 Jan
THE INDIA PAPER PROSPECTUS OF THE ENCYCLOPAEDIA BRITANNICA (NEW 11TH EDITION), SENT TO ANY APPLICANT, UPON REQUEST 164 PAGES OF SPECIMEN EXTRACTS The New Prospectus is printed on India paper (the standard material on account of its thinness, its toughness, its opaqueness and its fine printing face for the manufacture of high class books in which compactness and light ness are combined with durability) and thus exemplifies the convenience of the India paper format. It contains: (1) 164 pages of extracts, each extract being prefaced by a note indicat ing the authorship and length of the article cited, and followed by a postscript showing the place filled by the article in the general scheme of the section to which it belongs. (2) Reproductions of 32 full-page plates accompanying the articles Alphabet, Bible, Babylonia and Assyria, Aegean Civilisation, Cloud, Miniatures, Ordnance (2 examples), Greek Art (2 examples), Aeronautics, Parasitic Diseases, Spectroheliograph, Ship, Roman Art (3 examples), Woodcarving, Painting (2 examples), Sculpture (American), Sculpture (French), America, Planet, Furniture, Pal aeontology, Horse, Japanese Metal Work, Tapestries, Vault, Alloys, India. (3) A double page map (Switzerland). (4) A single-page map (U. S. History). (5) A map accom panying the article Polar Regions. (6) A fac-simile reproduction of the colour plate accompanying the article Knighthood and Chivalry. (7) A lithographic fac-simile of the 29 volumes (India paper, full flexible sheepskin) demonstrating the remarkable reduc tion (two-thirds) in the thickness of the volumes due to the use of India paper. (8) A 24-page pamphlet which gives the history of the Encyclopedia Britannica from its inception in 1769-71, together with a description of the new llth Edition, and of the service which it aims to perform-the lineal descendant of 10 successive and successful editions. (9) Editor ial pages devoted to such subjects as History and Religion, where the exhaustive character of the treatment accorded seemed to call for special comment. (10) A list of 659 among the 1500 contributors from 21 countries, with their degrees, honours and professional status. In addition to the extracts which constitute the principal features of the pros pectus there is provided full information bearing upon practically every department of the work. Judged simply as a book-it is longer than most books, for these extracts run to some 250,000 words-it is believed that this pros pectus will prove at least as interesting and certainly more informing than any other work with which it can reasonably be compared. THE QUALITY OF THE ENCYCLOPEDIA BRITANNICA-Continued from page 1 difficult of definition, but none the less unmistakable, and applicable only to the Encyclopedia Britannica. To enable him, in the absence of the work itself, to ascertain what this standard is, what the critics imply when they say that the great tradition of the Encyclopaedia Britannica during 140 years in ten successive editions has been sustained in the new 11th Edition, is the aim of these pages of specimen extracts and editorial notes. The extracts are printed from the same type, and on the same India paper (thin, strong and opaque) as the book itself. The note at the head of each selection indicates the authorship and length of the article cited. The reader will be interested to observe the remarkable legibility of the printed page due to the extraordi nary opaqueness of India paper (which is expressly imported, none being made in this country). This unique feature of the new 11th Edition has at a stroke trans formed the Encyclopaedia Britannica from a series of heavy and physically repellent books to light and attractive ones, and has brought it finally into the category of books which Dr. Johnson used to say were the most useful-"Books that you may The India Paper Prospectus contains representative extracts from the original work, besides many plates, diagrams and cuts. hold readily in your hand."