National Geographic : 1912 Mar
 MUCH has been said about the effect of fine stationery upon the man who receives your letter. We have hammered hard on this sub ject, and what we have said has been true. Now we ask you to con sider what is equally import ant-the effect on yourself and your office force, should you do away with the old, inartistic, mid-Victorian let terhead and adopt a modern one ItI It will surprise you how this change-seemingly small because so inexpensive-will ginger up your whole business.  ONCE upon a time a firm sent out many form letters-under a two cent stamp. To cut down the cost of the letter a cheap stationery was em ployed. Returns were so so. Somebody tried the scheme of sending out these letters under a one cent stamp, but using Old Hampshire Bond paper and envelopes. Do you know that a man can hardly throw away a letter on Old Hampshire Bond, without reading it? Whether your stamp is green or red, is a small item when your paper looks like' ready money."'  HE Old Hampshire Bond Book of Speci mens was assembled and bound up to interest busi ness men. It contains suggestions and ideas for letterheads and other busi 'ness forms, printed, litho graphed or engraved on either, white or on one of the fourteen colors of Old Hampshire Bond. One of these specimens is almost sure to approximate the exact feeling-tone you de sire for your stationery. Write for this book on your present letterhead. Hamps6hire Paper Company South Hadley Fal[ Massachusetts The only paper makers in the world making bond papers exclusively. I' _- - -- ( ~gg, "" :: :i:'