National Geographic : 1912 Jul
New HUDSON "37" Furnished Complete-No Extras to buy -The Composite Masterpiece of 48 Leading Engineers Men who have had a hand in building more than 200,000 automobiles of 97 well-known makes offer now the car which alljoined in building-theHudson "37." It represents the best that each man knows. It is the composite car of all these experts and expresses the development possible when the best engineering brains combine. The Greatest Engineer of all-Their Chief At the head of these experts is Howard E. Coffin, the foremost auto mobile engineer ofAmerica recognized here and abroad as the most startlingly original designer the industry has pro duced. His genius is an inspiration to his associates. From him they have gained in ability. On account of them he has become a broader and more versatile builder. Imagine what strides, what advance ment,men of suchexperience arebound to offer in the car which all have joined in perfecting. It is all in the one car. It expresses as nearly the limit of four-cylinder construc tion as has been reached. Hadn't You Better Wait? Even if you are impatient to have a new car now, don't you think it better to see the New HUDSON "37" before you buy? No other car you can get this year, re gardless of price, has all the features that are offered in the "37." Your Safety in This Choice No one is likely to soon have many new ideas to offer that these 48 engineers have not already anticipated. They all combine in saying that the new HUDSON "37" represents the best that there is in four-cylinder construction They proved every move they hale made through 20,000 miles of grueling country, mountainous, mud and snow driving. The most abusive treatment one of the most skilled drivers in the world could give this car in the thousands of miles he drove it, without developing a single weakness,ordiscoveringa single detail in which improvement could be made either in design, construction simplicity,easyriding qualities respon siveness, safetyor power. is a guarantee thatyouwillfind itexpresses your ideal of what a four-cylinder car should be Elere iic~ lfCranig-E[ectri[ally L ightS(1* Comfort, Beauty, Luxury Every detail of comfort, beauty and luxury is included. You will find no other automobile to excel the "37 " in these particulars. It is electric-lighted throughout. The successful Delco patented self-cranking system, at the press of a button within reach of your finger, and the pressure of a pedal, turns over the motor, for 30 minutes if necessary. Oil and gasoline gauges are on the dash. There is not a singleaction zn the operation ofthe carwhich cannot be donefrom the driver's seat. Actual brake tests show 43 horsepower. Its rear axle is full floating. The rain vision windshield, the speedometer clock, demountable rims, 12-inch Turkish upholstering and every conceivable detail of refinement make it the most com plete four-cylinder automobile on the market. Models and Prices. Five-Passenger Touring, Torpedo or Two-Passenger Roadster-$1875, f. o. b. Detroit. Cana dian price duty paid, $2425, f. o . b. Detroit. One price to all everywhere. Go see about this remarkable automobile today at the nearest HUDSON dealer. Write us for complete details photographs, etc. HUDSON MOTOR CAR COMPANY 7376 Jefferson Ave., Detroit, Mich. "Mention the Geographic-It identifies you."