National Geographic : 1913 Jan
"A monument to the learning of the Anglo-Saxon race such as no other people has ever reared to itself "-THE NATION The New Encyclopaedia Britannica Published by the Press of the University of Cambridge, England is the newest, the most authoritative, the most useful, and the most interesting book of universal knowledge in existence. T IS the only work of reference in any language which has a history of a century and a half. The first of the eleven successive and successful editions was published in 1768. The present work, although an entirely new production, is the culmination of nearly 150 years of continuous improvement. It is the only work of universal reference which is up to-date throughout. All the volumes were issued simultaneously, so that all the infor mation from A to Z, and in every part of every article embodies the re sults of the latest research. Simultaneous publication insures a unity of plan, freedom from discrepancies, repetitions, and overlapping-a general excellence, in short, unapproachable under the usual plan of piecemeal production. It was made possible only by resources far beyond those available to other works. $1,500,000 was expended on its preparation before a volume was printed. It is the only work of reference which is internationalin its scope, its origin and its distribution. It is written by 1,500 of the world's greatest authorities, from 21 coun tries (214 being American) with the co-operation of 64 English and American editors. It has been distributedin every part of the civilized world. Over 40,000 sets (1,160,000 volumes) have already been sold. Owing to this unprecedented demand, the work has been manufactured on a scale heretofore unknown in publishing, and as a result of the economies attendant on placing large orders for paper, leather and print ing, the price per set has been brought down to a figure far below that of previous editions. The present temporary price places this great work within the reach of everybody. The complete set of 29 volumes will be delivered upon the payment of only $5.00. Any desired item of information can be quickly found by means of An Index of 500,000 References No other work of general reference is indexed. In other encyclopaedias much information not entered under its own heading-and the number of headings is necessarily limited-is hopelessly buried without a clue to aid in its discovery. The Encyclopaedia Britannica surpasses all other encyclopaedias not only in completeness but also in the accessibility of its information. An Illustrated Chart, "This Wonderful Age"-Free This Chart is designed to suggest the amazing revolution in man's life NGM India Paper Set and knowledge which has been brought about during the past thirty five years-the epoch-making inventions and methods of indus- Manager Each Volume One Inch Thick Encyclopaedia (the full, limp, velvet snede bind- try; the wonders of natural science, medicine and surgery; Britannica ing, in its special bookcase). The the far-reaching economic changes; new insight into pre- 35 W. 32d St., N.Y. employment of India paper- historic ages; the many political upheavals; the world- Please send by mail with thin, tough and opaque-has been wide modifications of religious thought; the rise of new schools in out obligation to me, the described as "an inspiration of literature and art, and, in short, the extraordinary develop- chart, " This Wonderful Age." genius." The India paper edition ment in every department of human activity, as revealed in is issued in four styles of binding, the new Encyclopaedia Britannica. Naime....................... Occupation.. lbbre##: .anager nc.c paebia ritannica, 35 W. 32b bt., j:et rk cc toP ............................ Address ................................. "Mention the Geographic-It identifies you."