National Geographic : 1913 Feb
Each a Lucky Car By R. E. Olds, Designer In every make an occasional buyer gets a lucky car. No repairs, no br aks, no troubles. Every part stands every strain. In Reo the Fifth such things are not luck. I spend $200 per car to insure them. And this is how I do it: Making Sure I know, in the first place, after 26 years spent in build ing cars, how much strength is needed. To that needed strength I add 50 per cent. Each driv ing part, by actual test, is made ample for 45-horse power. That leaves a big margin of safety. To make sure of this strength, I twice analyze ev ery lot of steel. I test my gears in a crush ing machine of 50 tons' ca pacity. I test my springs in an other machine, for 100,000 vibrations. Costly Extremes In Reo the Fifth I use 19o drop forgings. Steel cast ings cost but half as much, but a casting often has a hidden flaw. I use 15 roller bearings, Timken and Hyatt. The usual ball bearings cost one fifth as much, but they often break. I use a $75 magneto to save ignition troubles. I doubly heat my carbu retor to deal with low-grade gasoline. A centrifugal pump is em ployed in this car to insure perfect circulation. I use big tires to cut your tire expense. I have lately added 30 per cent to my tire cost to add 65 per cent to your tire mileage. Endless Caution Our factory process in sures to each car almost a thousand inspections. Every part is tested. Parts are ground again and again, until we get utter exactness. Each engine is tested 20 hours on blocks and 28 hours in the chassis. There are five long-continued tests. And nothing is ever hur ried. Our output is limited to 50 cars daily, so no man is ever rushed. These things are expen sive. They add to the neces sary cost of this car about $200, I figure. But they save the user immensely more in repairs and upkeep. So we save by factory efficiency, by building only one model, by making all our own parts. And we put that saving, for your sake, into these hidden parts. "Geographic readers may depend upon the character of our advertisers."