National Geographic : 1913 May
-- 'I THEODORE B. STARR. Ic. JEWELERS SILVERSMITHS Gems of Individuality GEMS are the handiwork of Nature, and, so far as is known, Nature never made two exactly alike. Therefore, contrary to an impression widely held, there is no fixed standard by which any gem may be wholly judged. The prospective purchaser, to be on safe ground, must base judgment on the individual ity or composite virtues of each gem under con sideration. To assist purchasers to satisfactory selection, we have made it an invariable practice to in form them of the actual characteristics of each gem submitted. We expressly guard against any purchase being made under misconception. Each specimen in our notable and extensive collection of Pearls and Precious Stones has been selected by us because of its individual merits. Prices never higher than prevail elsewhere for goods of equal merit. 5TH AVENUE AND 47TH STREET NEW YORK ESTABLISHED 1862 "Mention the Geographic-It identifies you."