National Geographic : 1913 Jun
Better-Built Cars Men are also coming to well-built cars. By the Reo standard, this is what that means. Our steel is made to formula. Each lot is ana lyzed twice. Gears are tested in a crushing machine of 50 tons' capacity. Springs are tested for 1oo,ooo vi brations. All driving parts are made one-half stronger than necessary. T h a t leaves a vast margin of safety. Each engine is given for 48 hours-five very radical tests. Costly Parts We use 15 roller bear- ings, ii of them Timkens. Common ba 11 bearings would cost one-fifth as much. We use 190 drop forg ings, to avoid risk of flaws. Steel castings cost half as much. We use a $75 magneto, a doubly-heated carburet or, a smokeless oiling sys tem, a centrifugal pump. We build slowly and carefully, grind parts over and over, employ count less tests and inspections. Does It Pay ? A car without these ex tremes, on fair roads for one summer, may serve about as well as the Reo. But the second year brings costly repairs. From that time on the upkeep is ex cessive. I am building a car to run in five years as well as it runs when new. It is costly to build, but I save the extra by building a single model. Thus we offer a car, built as I describe, at a price which none will match. Will it pay to get a lesser car? Sold by a thousand dealers. Write for our catalog and we will direct you to the nearest Reo showroom. R. M. Owen & Co. General Saes Reo Motor Car Co., Lansing, Mich. Canadian Factory, St. Catharines, Ont. 30-35 Horsepower Wheel Base 112 Inches Tires 34x4 Inches Center Control Roller Bearings Demountable Rims Three Electric Lights Speed 45 Miles per Hour Made with Top and windshield not included in price. We equip this car with mohair top, side curtains and slip cover, 5and2 windshield, Prest-O-Lite gas tank for headlights, speedometer, self-starter, extra rim and brackets Passenger all for $100 extra (list price, $170). Bodies Gray & Davis Electric Lighting and Starting System at an extra price, if wanted. (196) "Mention the Geographic-It identifies you."