National Geographic : 1913 Nov
INCREASE IN PRICE-No More Monthly Payments Why the Change Is Made at This Time A reader who thinks that it would suit him better to purchase the Encyclopaedia JBritan nica on the monthly payment system and at the low price next year, than to do so now, may wonder why the sale should not be continued under the present conditions. The employment of the large capital required for instalment sales, and the minimizing of profit entailed by exceptionally low prices, are expedient in the case of a new work of which the contents are so voluminous and so varied that they cannot adequately be represented by advertisements. On the other hand, the rapid distribution of a large number of copies upon unusually attractive terms firmly establishes the reputation of the work. Now that this has been done, a continuous, though slower, sale through booksellers and agents is more profitable and less troublesome. On the one hand, those who most need the Encyclopaedia Britannica, and those to whom its acquisition in the ordinary way would be most difficult, have already subscribed or can at once sub scribe. On the other hand, it is now better known, more highly appreciated, and more con stantly used than any other book to which the 20th century has given birth. 3 inches thick I The Object Achieved the Offer Closes The editor completed a great achievement when he passed the volumes for press. Its publishers have now accomplished the equally necessary task of introducing the volumes in all parts of the world. And, after this final subscription sale, those who want the Ency clopaedia Britannica must buy it and pay for it as they buy and pay for any other book. A Book Now Known to All It may be safely assumed that virtually every reader of this announcement has either seen the new Encyclopaedia Britannica in the house of some friend, or heard it so highly com mended and so often quoted that its general character and its original features are already known to him. The notes which appear under the photograph of the volumes (see next page) should sufficiently refresh his memory in this connection; and for the purpose of this brief sale it is not proposed to invite applications for any descriptive prospectus, though spe cific questions will gladly be answered. There are, doubtless, some intending purchasers, however, who have delayed because they would like first to convince themselves concerning certain points such as cannot be covered in any general description. In particular, a reader may argue that his hesitation does not in the least call in question the value of the book, only his capacity to profit by it. "A series of volumes in which leading specialists collaborate to answer any question that can reasonably be asked should be in valuable. Will it prove so in my case? Shall 1, in fact, use it when I have it ?" This is not a matter for reasoning, but for experiment. Arguments on this head are words wasted. Only actual examination and use of the volumes themselves can satisfy the desire to be reassured on this point. "Conditional Purchase" It has accordingly been decided that the wishes of those who truly seek an answer to this question will best be fulfilled by permitting conditional purchase, i. e., the subscriber holds himself free to return the vol umes after ten days' use and claim a refund of $3.75 from the $5.00O sent with his order. The reader who would subscribe with this proviso must endorse the order form "1Conditional Purchase." On no account will the privilege be granted to those who order without such endorsement, since it is essential that the precise num ber of copies supplied on these terms must be known. For the Present Only As it is only practicable to part, in this provisional manner, with a small proportion of the copies now on hand, this privilege may have to be withdrawn at any moment. Those who wish to prove for themselves that the Encyclopaedia Britannica will really be useful to them, confirming their opinion from actual examination of the volumes, should make due application to-day.