National Geographic : 1913 Nov
No More Monthly Payments. Increase in Price of $29.00 A Radical Departure is About to Be Made in the Plan of Sale of THE NEW Encyclopaedia Britannica 11th EDITION (Published by the Cambridge University Press) Now Sold Direct to the Public Hereafter it will be obtainable -through agents and booksellers only -for cash payment only (complete sets or volume by volume) -no longer for monthly payments The Difference will be -An increase of $29.00-$5.75 instead of $4.75 a volume -An immediate outlay of the full cash price instead of only $5.00 THE FINAL DATE Formal announcement is hereby made of the termination of the sale at the present low prices and for monthly payments. In England the closing date will be December 22nd, and in the United States and Canada very shortly thereafter. Your only safe plan is to sign and mail, now, the order form on the, last page of this announcement if you want to get the book before it costs $29.00 more. T-o MANY of the public this inevitable change in the conditions of sale will present itself in this simple form.. "It is now easy, and will be then almost impossible, for me to secure a work which I long since determined to obtain sooner or later." The success of the new Encyclopaedia Brit annica, of which 51,243 copies (1,486,047 volumes) have already been sold, has made the existing system of small monthly payments so familiar that its discontinuance may, at first glance, seem 'to be a sudden and violent dis turbance of established usage. But it should be remembered that every advertisement of the work has explicitly described the current offer as provisional, and the price as tempo rary, and subject to increase by stages until it reached the normal figure of $7.50 per volume, i.e., the price at which the 7th, 8th and 9th editions were sold. The increase to $5.75 a volume which has been fixed to take effect in England as from December 22nd, and very shortly thereafter in this country, marks a stage in this upward process. A last opportunity before the price is raised and the facility of making small monthly payments is withdrawn. As all those who have been contemplating the purchase of the new edition have been told that the offer at $4.75 a volume was temporary, it could hardly be considered a hardship if the change to $5.75 per volume, and the abolition of the instalment system, were effected at a day's notice. But that course has not been adopted. Provision has been made for those who have been intending to subscribe but have not yet done so. Before the change takes _place, a last opportun ity will be given to subscribe at the present low prices and to obtain immediate delivery of the volumes (and of the bookcase if desired) for monthly payments of only $5.00.