National Geographic : 1914 Mar
The Spirit of Service WHEN the land is storm-swept, when trains are stalled and roads are blocked, the telephone trouble hunter with snow shoes and climbers makes his lonely fight to keep the wire highways open. These men can be trusted to face hardship and danger, because they realize that snow-bound farms, homes and cities must be kept in touch with the world. This same spirit of service animates the whole Bell telephone system. The linemen show it when they carry the wires across mountains and wilderness. It is found in the girl at the switchboard who sticks to her post despite fire or flood. It inspires the leaders of the telephone forces, who are finally re sponsible to the public for good service. This spirit of service is found in the recent rearrangement of the telephone business to conform with present pub lic policy, without recourse to courts. The Bell System has grown to be one of the largest corporations in the country, in response to the telephone needs of the public, and must keep up with increasing demands. However large it may become, this corporation will always be responsive to the needs of the people, because it is animated by the spirit of service. It has shown that men and women,co-operat ing for a great purpose, may be as good citizens collectively as individually. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy One System Universal Service "Mention the Geographic-It identifies you."