National Geographic : 1914 Apr
New ENCYCLOPAEDIA BRITANNICA Must Be Raised ORDER NOW-AND AVOID DELAY IN DELIVERY Immediate delivery of complete sets can be guaranteed in the case of orders that shall be received promptly. The stock now on hand will, it is believed, be sufficient to meet temporary requirements. But it is obviously impossible to anticipate the actual demand for the Encyclopaedia Britannica consequent upon the impending change in the method of sale and the increase in price. The demand for wheat, for steel rails, for boots and shoes, or any other staple product, is known within reasonable approximation from year to year. But no one can foretell the probable sale of an indispensable book. The wide publicity given to the announcement of the withdrawal of the monthly pay ment privilege and the advance in the price has been followed by an increase of 125 per cent in the daily sales. Should this continue, anotherprintingof the work will prove to be necessary. The printing of a comparatively small edition of 5,000 sets (145,000 volumes) requires the uninterrupted running of 16 cylinder presses for a period of six months. India paper, furthermore, is only supplied by one mill, while the production of the skins for binding will involve a contract for leather far beyond the ordinary demands upon the leather manufacturers. Will it be necessary for the publishers to print the Encyclopaedia Britannica again before the present sale ends? How many more sets will be required before May 28th, when the sale will be closed? These are questions which cannot be answered now-and they can only be answered within the next few weeks by subscribers themselves. Those who make use of the order form accompanying this notice will be sure of prompt delivery. But prompt delivery cannot be guaranteed beyond a certain number of orders, and subscribers who delay sending their orders until May, may be informed that they will have to wait until October or November before the books will reach them. A CLEARING HOUSE OF MODERN THOUGHT, KNOWLEDGE AND ACHIEVEMENT Through which the layman can pass his doubts and difficulties with the certain assurance that no reasonable demand for information will be dishonored. It is an absolutely necessary book, in view of the stress of life and the vast expansion of the world's activities, to any man who wishes to be of his age and not merely in it t-"""""ti The work has all the comprehen siveness of an ideal library, the quick accessibility as to contents of an ordinary dictionary, and (in the convenient India paper, flexible leather-bound format) the unprecedented' quality in a work of ref erence of being as easily handled as a magazine. Its necessity as a resource is measured by the helplessness of even the most learned man alive in the face of the vast complex of things knowable, and its value in use by the thoroughness with which every thing that can possibly interest a civilized people has been traversed and indexed by the experts who wrote it. If every other book in the world were destroyed, it is not too much to say that, so far as essentials are concerned, it would be possible to reconstruct the human story from its pages, in which 1,500 representa tive experts give an exhaustive account of all human achievement. Vast as is the sum of human knowledge, it is finite, and it has been found possible to exhaust its essential contents withinthecom pass of 28,150 quarto pages of 1,500 words each, and at the same time to preserve an encyclopaedic arrangement by which, with the further aid of an index volume containing 500,000 references, any isolated item of information is instantly accessible. THE MOST USEFUL BOOK-and the Cheapest Beyond all question, the new Encyclopaedia Britannica is the most useful book in the world, and at the same time, considering its enormous variety of contents, the cheapest. The purchaser pays at the rate of $4.75 for a volume containing 1,500,000 words and 250 in structive illustrations. It will still be-after this sale-a cheap book at $5.75 a volume. But by that time the facil ity of making small Full Limp VelvetA monthly payments of Suede A Favorite Binding $5.00 (only 17 cents a day) will be dis continued, and you will have to pay at the rate of $5.75 a ...... e volume, and pay the whole price in cash. Those who wish to complete their pay mentsin4,8 or12 months may do so at The extreme flexibility of the suede-bound volumes is ensured by the use very little more than of a full limp, velvet-finished leather, corners rounded in Prayer-Book style. Cash prices. Suede-bound set on hori zontal shelves. Sold only with bookcase (included in price).