National Geographic : 1914 May
He Mops In Misery Without B.V.D. A TYPICAL summer day-a typical office scene-a round of smiles at the mingled discomfort and discomfiture of the man who hasn't found out that B.V.D. is "'the frst aid" to coolness. You, of course, have B. V. D. on or ready to put on. If not, march to the nearest store and get it. For your own welfare, fix this label firmly in your mind and make the salesman show it to you. If he can't or won't, ,walkout! On every B.V . D. Under garment is sewed This Red Woven Label MADE FOR THE BEST RETAIL TRADE (Trade Mark Reg. U . S. Pat. Off. and Foreign Countries) B,V.D . Coat Cut Undershirts and Knee Length Drawers, 50c.,75c., 1.00 and $1.50 the Garment. B.V.D . Union Suits (Pat. U. S. A. 4-30-07) $1.00. $1.50. $2.00, $3.00 and $5.00 the Suit. TheB.V. D. Company, NEW YORK. London Selling Agency: 66, Aldermanbury, E. C. "Mention the Geographic-It identifies you."