National Geographic : 1914 Sep
WHITE MOTOR TRUCKS Are the Nation's Choice BOTH IN THE QUANTITY OF TRUCKS SOLD AND IN THE VALUE OF TRUCK SALES, WE ARE THE LARGEST MANUFACTURERS OF COM MERCIAL MOTOR VEHICLES IN AMERICA Official Records of the Motor Truck Industry Verify This Statement This Leadership of the Truck Industry is of the utmost import ance, both to the many who already own White Trucks, and to the many others who will eventually purchase White Trucks. TO THE OWNERS OF WHITE TRUCKS THIS LEADERSHIP proves the correct ness of your judgment in selecting your motor truck equipment. It shows that you have chosen the same motor truck that the majority of truck users in America have selected. In practically every case, this selection has been the result of a process of rigid experimentation and elimination, in which White Trucks have proved their superior ity over all others. This preference for White Trucks by the largest users of motor trucks as well as by the majority of motor truck users guaran tees that your investment is protected by a successful, well established manufacturer, having a superior organization for render ing permanent and efficient service during the life-time of the trucks. TO FUTURE OWNERS OF WHITE TRUCKS THIS LEADERSHIP is conclusive proof that White Trucks must be superior to all others, because White Supremacy is not measured in numbers alone, but in value as well. With so many makes of motor trucks on the market, all clamoring for recognition, indisputable supremacy can be gained only by superior merit. Untruthful advertising, bargain prices, exaggerated claims and guarantees that can not be fulfilled may make the first sale, but onlysuperiormeritcan createthe confidence which brings continuous repeat orders. The record of continuous repeat orders whereby the foremost firms in America have acquired huge fleets of White Trucks, after experimenting with other makes, is a convincing reason why you should use White Trucks. WHITE TRUCKS ARE MOST ECONOMICAL TO OWN That White Trucks are slightly higher in price, makes White leadership in the truck industry even more complete. It is plain evidence that White construction is so superior that the higher first cost of a White Truck is economy in the long run-proof that White Trucks last longer and cost less to operate and maintain, making them the most economical trucks to own. White Trucks are built in capacities of %, 1%, 3 and 5 tons A SUITABLE SIZE FOR EVERY VARIETY OF SERVICE THE WHITE OMPANY CLEVELAND Manufacturers of Gasoline Motor Cars, Motor Trucks and Taxicabs "Mention the Geographic-It identifies you."