National Geographic : 1914 Sep
When You Buy a Chalmers You Buy More Than Just a Car In to every Chalmers car we build goes the spirit of the Chalmers Factory-an ideal of high quality at a fair price. Every essential part of Chalmers cars is built in the Chalmers shops by Chalmers trained men. Each part is not only fine in itself; it carries its maker's pride in his workmanship. For the Chalmers Factory provides every essential of fine pro duction. First, the buildings themselves are big, modern, and light. The Factory is surrounded by wide lawns dotted with shrubs and flowers. It is a pleasant place to work. Second, Chalmers men know when they enter the factory that the best materials and most up-to-date tools will be provided them. And when they leave at night it is with a sense of having built as well as human skill can build. Third, Chalmers workmen know that the ambition of the Chal mers Company is not for mammoth volume or quick profits, but rather for sufficient volume to give quality at medium prices, for a product of such excellence that Chalmers cars shall be always first among cars of their prices. It is this Chalmers ideal of building for permanency by building quality first, last, and always, that has increased the Chalmers Fac tory from a single building in 1908 to 21 buildings in 1914. It is this ideal of "Quality First" that is the owner's greatest assurance of years of satisfactory service from his car. If you would like to know more about the Chalmers idea and see photographs of all the 1915 Chalmers models, write for the No. 5 issue of "Chalmers Doings." 1915 "Light Six"-$1850 1915 "Master Six" -$2400 Fully equipped,f. o. b. Detroit Chalmers Motor Company DETROIT, MICH. "Mention the Geographic-It identifies you."