National Geographic : 1914 Oct
First Cost "Jokers" "First Cost" saving is an "ostrich way" of figuring tire economy-the only true way is to figure on the ultimate cost of your tire service. The "bargain price" first cost of a tire is the "joker" in your purchase unless the tire adds up enough actual mileage to make it the cheapest tire in the end. Veteran car owners know this-serious-minded business men know this-that is why "Nobby Tread" Tires are the largest selling high-grade anti-skid tires in the world today. " Nobby Tread " Tires "make good." They actually give the Cheapest Tire Service Automobile owners everywhere are rapidly learning to buy tires on a real business basis, viz:-the basis of ultimate economy. And remember this-investigations prove that with "Nobby Tread" Tires punctures are 90 % less than with the average tire. These are the reasons why "Nobby Tread" Tires are today the largest selling high-grade anti-skid tires in the world. Based upon their remarkable mileage records, "Nobby Tread" Tires are now sold under our regular warranty-perfect workmanship and material. BUT any adjustments are on a basis of 5,000 Miles Thousands upon thousands of veteran motorists now use "Nobby Tread" Tires on their front and rear wheels through all seasons, because they give real anti-skid protection and the lowest cost per mile. United States Tire Company NOTE THIS:-Dealers who sell UNITED STATES TIRES sell the best of everything. "Mention the Geographic-It identifies you."