National Geographic : 1915 Jan
Another "Revolution in Publishing" THE remarkable innovation of using India paper-thin but strong and opaque-for the new IIth edition of the EncyclopaediaBritannica was described as "an inspiration of genius." The use of this expensive India paper for The Century Dictionary and Cyclopedia of Proper Names has given equally satisfactory results, and the bindings in Britannica styles are acknowledged to be very handsome. Heretofore The Century has been printed on thick paper, and its volumes have measured I2x9x2 inches. In its unique India Paper format, The Century Dictionary and Cyclopedia of Proper Names will consist of only six volumes, each two inches in thickness, the Dictionary being in five volumes, the book of proper names in one. This great saving in bulk has been effected by binding two Dictionary volumes as one, thus at one stroke reducing the shelf-room for a work containing about 22,000,000 words of text to less than 12 inches. Yet the six volumes of the India paper Century contain every word, every page, every illustration-exactly as issued in the original form. The Universal Nature of The Century The outstanding feature of The Century Dictionaryand Cyclopedia of Proper Names is its universal nature. For practical,quick reference it is unrivalled. It is as attractive to the child who turns over its pages to see the pictures of ships, snakes and monkeys, as it is helpful to his elder who wants an explan ation of a term used by Haeckel. It is a scholar with the scholars, a poet with the poets, a chemist with the chemist, a draughtsman with those who draw. It is not only the greatest word book, it is also a won derful fact-book; its encyclopedic treatment of words and the things for which words stand is as brilliant in conception as it is unique and valuable in use. This Great Word-Book and Fact-Book Is: 1. A Dictionary of Word-History and Etymology. 2 . A Dictionary of Quotations. 3. A Dictionary of Synonyms. 4. A Dictionary of Art and Applied Art. 5. A Dictionary of Medicine and Surgery. 6. A Dictionary of Scientific Terms. 7. A Dictionary of Natural History. 8. A Dictionary of Law and Legal Terms. 9. A Dictionary of Com merce, Finance, Insurance, etc. 10. A Dictionary of Military and Nautical Terms. 11 . A Dictionary of Theology. 12. A Dictionary of Practical Arts and Trades. 13. A Dictionary of Engineering and Technology. 14 . A Diction ary of Music. 15 . A Handbook of Electricity. 16 . A Dictionary and Cyclopedia of Architecture. 17. A Diction ary and Cyclopedia of Archaeology. 18. A Dictionary of Astronomical Terms. 19. A Dictionary of Abbreviations. 20. A Pictorial Cyclopedia of Common Things. 21 . Also a Cyclopedia of 50,000 Proper Names in Biography, Geography, History, Mythology, Literature, Art, Architecture, Institutions, Religion, etc., with explanatory and descriptive data under each entry. The Century Dictionary and Cyclopedia, the greatest work of American scholarship, has already been bought at higher prices by more than 200,000 persons. It is the only complete and authoritative dictionary of the whole English language down to 1914. It embraces the entire vocabulary from the obsolete words of Chaucer and Wyclif to the scientific, trade and slang terms of the pres ent day. It is at the same time a condensed cyclopedia of universal knowledge. The Century Dictionary affords the most recent information which can be sought in re spect of any word (over 300,000 are included) in the English language: 1. Spelling, with whatever variations are, or have been, current. 2. Pronunciation, shown by an exact and easy system of signs. 3. Derivation, a complete word history. 4. Meaning, accurately defined, and illustrated by 5. Quotations, to the number of 300,000. 6. The exact color of a word is further brought out by the discussion of synonyms, or other words with a similar meaning. 7. Wherever the word requires, or admits of, such in formation, the definition is amplified by a concise and useful encyclopedic article (there are 100,000 such) designed to give the reader a working knowledge of the thing or conception for which the word stands. 8. Where the thing can be shown as well as described, the description is accompanied by an illustration-there are 10,000 in all. 9. The Cyclopedia of Proper Names is an indepen dent volume dealing concisely with all words that begin with a capital letter. - Sold only by mail-Use this order form TEMPORARY PRICES THEREFORE ORDER IMMEDIATELY The Century in this new format is offered at sweeping reductions. In the case of the Full Sheepskin, Full Suede, and Full Morocco, the subscriber gets an all-leather bind ing having the full thickness of the skin at a very cheap price, equal to about one-half the prices asked by The Century Company for Half leather, Three-quarterleather and Full Morocco. CASH OR MONTHLY PAYMENTS Cloth - $33.50 cash, or $1.00 down and 12 payments of $3.00 Full Sheepskin - $42.05 cash, (dark green) or $1.00 down and 12 payments of $3.75 Full Suede - - - $50.38 cash, (grey) or $1.00 down and 12 payments of $4.50 Full Morocco - $58.70 cash, (rich dark red) or $1.00 down and 12 payments of $5.25 The Encyclopaedia Britannica Co. Date....... 1915 120 West 32d Street, New York. Send me The Century Dictionary and Cyclopedia of Proper Names (Revised and Enlarged Edition) 6 vols. printed on India Paper-bound in................. I enclose cash in full as above. I enclose herewith One Dollar as first payment, and I agree to send each of twelve subsequent payments of $ ............. . after delivery of the volumes, on the ................. day of each following month, until payment is complete. Name ............................................. Address.......................... ............ Ship by freight or express, F. O . B. New York. NGM-A 15 "Mention the Geographic-It identifies you."