National Geographic : 1915 Feb
4wAI7a vII.' -- e ,-, l Brightening the Lives of your Children's Children. i 7ONDERFUL as is its rec Sord of triumphs, MAZDA Service strives toward even high er accomplishment in electric lighting. For the mission of MAZDA Service is to develop not merely a better lamp, but the best il luminant that mankind can de vise. For this, a corps of scien tific pioneers in our Research Laboratories at Schenectady delves unceasingly into the hid den ways of science-exploring the whole world for new mate rials,new methods,new thoughts and supplying the results of this search to the makers of MAZDA lamps so that they may bring the perfect light always a little closer. For this, too, thro' all the years to come, MAZDA Ser vice will go on and on, ever seeking to improve the lamps of tomorrow as it has improved the lamps of yesterday. And thus as the mark MAZDA etched on a lamp means to you the best lamp of today, so to your children's children, MAZDA will mark the lamp that sums up in their day all this endless search for the perfect light. GENERAL ELECTRIC COMPANY C MAZ "Notthe name of a thing but the mark ofaSeroice" 4616 "Mention the Geographic--It identifies you."