National Geographic : 1915 Feb
e 9<( r ^9 W) (r. A ? They all know the answer. Ask a dozen practical housewives why they specify Campbell's in ordering tomato soup, and you will probably get a dozen interesting answers. "It has exactly the flavor I prefer," one will tell you-"just sweet enough, and so racy and full of zest." "It is cooked just enough-not stewed," another says. "It has the life of the fresh ripe tomato, and the natural color." "It is so rich," declares a third, "yet at the same time so delicate." Others say, "It is so easy to prepare." "It is so nourishing." "It is always the same." And so on. Each has one or more good Campbell's every time. Aren't equally good with you? Try it again today and see. reasons for insisting on some of these reasons "Mention the Geographic-It identifies you."