National Geographic : 1915 Mar
Lightness Can Be Combined With Strength HUDSON PROVED IT When light steel bridges took the place of stone, there came up the question of strength in them. When steel buildings displaced solid ma sonry, the question arose again. So in automobiles. The early high-grade Sixes weighed 4500 pounds. That overtax in tires and fuel barred the Six to most men. Now it is known that overweight was a crudeness, a weakness in itself. The Hudson Remedy Howard E. Coffin, the great HUDSON engineer, long ago decided that lightness could be combined with strength He dis placed cast iron with aluminum. He adopted pressed steel He re-designed a thousand parts to secure staunchness without weight His hollow drivingshaft illustrates one method of weight reduction. Then he designed a small-bore, high-speed motor. That let him lighten a hundred parts because of the lesser shocks. After four years of effort, the final result is this HUDSON for $1550. It weighs 2890 pounds, ready for the road. As compared with old-time Sixes, it has cut fuel and tire cost in two Excess Out-of-Date The Light Six vogue started with this HUDSON. Now crude excess is distinctly out-of-date. The leading cars average hun dreds of pounds less than last year. But the HUDSON, because of our years of refine ments, is the lightest in its class-the lightest 7-passenger Six. This year, if you pay between $1000 and $2000, you are pretty sure to want a Light Six. Your sole question is, "Which is the best Light Six?" 10,000 Men Say Hudson Over 10,000 men chose the HUDSON. Half of them bought last year's model, and have driven it two seasons. Half bought this year's model. Together they have driven this car, perhaps, 25 million miles. They have proved it right They have found no weakness, no shortcoming. Any owner around you will say that. That's the all-important point Every old time standard has been radically revised in creating the Light Six. And only time and tests can demonstrate the avoidance of mis takes. The HUDSON has met those tests. It is a proved success. Its buyers take no chances. It is, in addition, a Howard E. Coffin model It is a finished product, showing the results of four years of refinement. We believe that you'll select it. HUDSON Six-40Seven-Passenger Phaeton, $1550 f. o . b. Detroit. Four other styles of bodies. The HUDSON Company never loses interest in the cars it sells So long as a car is in service we maintain our interest in the character of its service. That's one great reason for HUDSON reputation HUDSON MOTOR CAR CO. Detroit, Michigan "Mention the Geographic-It identifies you."