National Geographic : 1915 Apr
In A Revolutionary New Format PRINTED ON INDIA PAPER The NEW 1914 CENTURY appears in a new and most attractive form-printed on the same strong but opaque India paper that has done so much to popularize The Encyclopaedia Britannica, IIth Edition. THE CENTURY has hitherto been printed on thick paper, and in this form the ponderous vol umes were difficult to hold and therefore difficult to refer to. Its one great drawback has been its extra ordinary bulk and weight. Note The Enormous Saving In Weight What the use of India paper for this new edition has done to make The CENTURY more attractive and therefore more useful is best illustrated by the fact that TWO VOLUMES of the TWO VOLUMES of the old edition printed new edition, printed on India paper but on thick paper bound as one Weigh Almost 16 lbs. Weigh Only 41 lbs. In other words a reduction in weight of almost 75 per cent. Our Prices Average 60 Per Cent. off The Publishers' Prices We offer The CENTURY printed on our Britannica India paper at a remarkable bargain. A short time ago if you had bought this work from The Century Co. in its heavier, bigger form-more bother to handle, more trouble to shelf-you would The have paid more than twice as much as we offer it for now- Two Century Twae for a brief period. Volumesrinted Volum We supply the same work, printed from identically the on thick paper, printed on same plates on expensive India paper, and you need pay for 1700 pp; weight India aper, butbound these II volumes, (bound as six) only $33.50 to $58.70 a se ostmtI6 lbs. eight, 4 bs p., according to the binding-a discount from publishers' prices averaging 60 per cent. We send you the volumes on receipt of only $I.oo down 00 (if you prefer not to pay in cash); the balance to be paid in 12 monthly pay ments of $3.00; $3.75; $4.50 or $5.25. We do not include the Atlas volume, be cause the world-wide war will necessitate many changes in the maps. The reason for this sweeping cut in the price is this: We made a very favorable contract with The Century Co., as they wished to place The CENTURY in the hands of as many as possible of our 75,000 Britannica subscribers. We then decided O w n to offer the work, also at greatly reduced prices, to the general public. Owing to the Present stagnation in the book trade, we secured very low figures for the manufactur ing. We guaranteed large orders to printers and binders, because we knew the public would buy a good book in large quantities even in war time, provided it is sold at a low price. A Bargain for Those Who Act Promptly In this attractive new form, the Century (11 vols. bound as six) occupies only 10 inches of shelf, as against 27 inches for the old edition printed on thick paper, yet it contains 9848 pages; 600,000 definitions; 300,000 quotations; 50,000 synonyms; 55,000 Proper Names; 10,000 illustrations; 42 full-page plates (16 in color); every page and every line of the latest 1914 edition as published by The Century Co. If you wish further information about The Century, If you know The Century and wish to order a set, use this form. use this form. THE ENCYCLOPAEDIA BRITANNICA CO. N.G.M . 3-15 THE ENCYCLOPAEDIA BRITANNICA CO. N.G .M . 3 -15 o20West 32nd Street, New York zo20West 32nd Street, New York Please send specimen pages and specimen illustrations of Please reserve for me a set of THE CENTURY DIC THE CENTURY, together with an account of the work- TIONARY AND CYCLOPEDIA, printed on India paper. without any obligation on the part of the inquirer. Send me an order form and full particulars of the binding. N ame.................. . .......... .......... N ame........................................ Address ................................. Address............................... "Mention the Geographic-It identifies you."