National Geographic : 1915 May
Think How It Will Seem in the Future In the Light Six you buy, the im portant thing is to know how it will seem next year. All models look well, all demon strate well. No car could be sold if it didn't. But many a fair-seeming car proves a sad disappointment. And mistakes in this line are costly. You note that experienced motorists don't buy untried cars. They have had their fill of experiments. New Risks This Year This is a year of Light Sixes-a new-type car involving radical changes. Those changes bring many uncertain ties unknown in the time-tried types. Formerly the average Six weighed 4500 pounds. The Light Six, if true to its type, weighs under 3000 pounds. The weight of ten people has been taken out. Tire and fuel cost has been cut in two. This means new materials, new principles. It requires a new type, high-speed motor. A thousand parts have been re-designed. All that was known and tried and standard is revised in creating a true Light Six. One can hardly say, "I will stick to the old type." The new type has come to stay. But a man this year should be pretty certain about the new type car he buys. Looking Backward That is why experienced motorists are buying HUDSONS by the thou sands. There are 12,000 owners of HUDSON Light Sixes who look back on an excellent record. In two sea sons these owners have driven, per- haps, some 30 million miles. And they have proved beyond question that the HUDSON is faultless. There are men all around you who can tell you now how the HUDSON will seem in the future. Those millions of miles of hard driving have wiped out every question, every risk. Pride is Important It is more than pride which leads men to buy HUDSONS. But pride is important, too. Any man likes to feel that his car is a class car. It doubles the enjoyment of motoring. But class has come to this HUDSON model through four years of ceaseless refinement. We have had time to perfect every part and detail. We have had the designer-Howard E. Coffin-best qualified to do it. It is more than pride that sells HUDSONS. It isthe appeal of a finished production. We have a trebled output this spring over last spring. But the long waits of last summer are sure to be repeated. That is always so at this season with first-choice cars. A man is wise to decide on his new car before the winter surplus is sold. The HUDSON, in this class, will be your first choice. Prove that in time to get one without a long delay. 7-Passenger Phaeton, $1550, f.o.b. Detroit. Four other body styles. The HUDSON Company never loses interest in the car it sells. So long as a car is in service we maintain our interest in the character of its service. That's one great reason for HUDSON reputation. HUDSON MOTOR CAR COMPANY, DETROIT, MICHIGAN '"Mention the Geographic-It identifies you."