National Geographic : 1915 Jun
H ERRINGBONE stands off big and petty losses. A house of stucco over Herringbone is fire resisting, economical, durable -requires no painting nor repairs. Rigid Metal Lath holds stucco and plaster-prevents cracks, falling or discoloration. A Herringbone house is warm in winter, cool in summer. Defies any climate or weather. Costs but little more than a wooden house. For excessively damp climates or places where lath is particularly subject to rust or corrosion use Herringbone Armco Iron Lath-of the purest, most rust-resisting iron made. " The House that Father Built" is a wonderful book if you want a home that resists fire, decay and time. Full of beautiful Herringbone houses. Also contains plans by leading architects. Mention your architect's name in writing and we will gladly cooperate with him. The General Fireproofing Company 1560 Logan Avenue Youngstown, O. Makers also of Self-Sentering - the concrete reinforcement that makes TradeMark forms unnecessary Reg.U. S. Pat. Off. "Mention the Geographic-It identifies you."