National Geographic : 1915 Jul
"IMITATIONS" OU are in the theatre. At some moment dur ing the performance some one kindly steps from the wings and de livers "a few imitations." These "imitations" are clever-but imi tations have their limitations. They rest upon a twist of the mouth, a lift of an eyebrow, a hunch of the shoulder, an emphazised accent. You applaud them- sometimes- but you would applaud the ORIGINAL a hundred times more. Leadership cannot be duplicated. It is always emphasized by imitation. Imi tations are necessarily superficial- sel dom as much as skin deep. The history of White Motor Cars is one of origination, proving, introduc tion-and being imitated. Months ago the latest White cars, with their finally-perfect streamline bodies, with the center cowl absorbing the con ventional back of the front seat, offered inspirations for imitations. The features which you SEE are being imitated, just as the stage imitator copies one or two prominent characteristics of the star whose leadership is so firmly es tablished that an imitation is recognized. It is one proposition to buy something because it looks a little bit like another. But every standpoint of value comes into consideration when you select that which has established the principles which invite imitation. The White body, IN ITS COMPLETE NESS, makes made-to-order automobile bodies unnecessary for even the most critical taste. Within that body, however, is the MECHANICAL completeness, which justifies the external beauty. And there, after all, is the true stand ard of value. Looks, without SERVICE, would be an imitation of what you want. Leadership must and does create value. Imitation need create nothing. It needs but wait. The selection and purchase of a White Motor Car signifies that you secure the tangible value involved in long years of experience, the best engineering ability, and a consistent manufacturing policy. And that you own and drive the ac knowledged leader-the car which sets motor car fashion for America. All White dealers are showing and demonstrating the latest White cars. THE WHITE COMPANY, Cleveland Manufacturers of Gasoline Motor Cars, Motor Trucks and Taxicabs Exhibiting at Transportation Building, Panama-Pacific International Exposition, San Francisco "Mention the Geographic-It identifies you."