National Geographic : 1915 Jul
$500,000 Added This Year To Better Goodyear Tires This is a day of close margins in tires, with every temptation to skimp. On Febru ary 1st, Goodyear made its third big price reduction in two years. The three total 45 per cent. But mark that in Goodyears this downgrade price applies to an upgrade tire. This year's improvements will add to our tire cost about $500,000. We could add that to our profits if we built this year's tires like last year's. Yet last year's Good years outsold, on sheer merit, any other tire in the world. Total, $1,635,000 den extras not commonly employed, mean ing extra strength and wear. Those are unseen extras which one never misses until troubles reveal their lack. Tires which lack them look like tires which have them. We give them solely so that final verdicts will favor Good year tires. But their omission would cost our users many millions of dollars this year. Tires Not Alike The moral is that tires are not alike. You make a costly error if you think so. The only way to average maximum mileage The total cost of our and minimum trouble is to extras on this year's OOD YEAR ask for the Goodyear probable output will be AKRON.OlO Fortified Tire. $1,635,000. By extras Fortified Tires Some half million users we mean-First, the five Fortified Against have proved that worth Rim-Cuts-by our No-Rim-Cut feature. exclusive Goodyear fea- Blowouts-bv our "On-Air" cure. doing. We ask you to Loose Treads-by many rubber rivets. tures employed by no Insecurity-by 126 braided piano wires, prove it this summer. Any Punctures and Skidding-by our double one else. Second, hid- thick All-Weather Tread. dealer will supply you. THE GOODYEAR TIRE & RUBBER CO., Akron, Ohio 'Mention the Geographic-It identifies you.''