National Geographic : 1915 Oct
Colonel Dixie Explains Motorists' Wants "After all is said and done, what does the driver of any automobile really desire when he sits at the wheel starting for business or pleasure jaunt or tour? "Comfort and appearances, yes; but now it is the motor and its ignition that are in for the test! He wants easy starting-and instant response of ignition-a bite to the motor-a pick-up and get-away-a spark that will never falter while snailing along a rich spark as he gets going-a constant, never-faltering spark when the throttle is opened up, and a spark that will take care of his motor with trip-hammer force and regularity on any hill at any speed-with no nursing-no lagging-the ideal magneto spark, in fact. His wants are always satisfied in the DIXIE Magneto 20th Century Ignition inasmuch as with its equipment he has assurance of a simple and effective ignition system-econom ical-self-contained-needing the minimum of attention waterproof and ready for any emergency giving an efficiency to the motor and a life of operation not possible in cheaper forms of ignition." "7he tagneto maseag SPLITDORF ELECTRICAL COMPANY ATLANTA DALLAS MINNEAPOLIS PHILADELPHIA BOSTON DETROIT NEWARK SAN FRANCISCO CHICAGO KANSAS CITY NEW YORK SEATTLE CINCINNATI LOS ANGELES PITTSBURGH TORONTO LONDON PARIS MILAN MELBOURNE Factory: NEWARK, NEW JERSEY (All SPLITDORF features are fully covered by patent or patents pending) "Mention the Geographic-It identifies you."