National Geographic : 1915 Dec
EveryWriter of Business Letters Should Read this FREE BOOKLET Men judge you by your letters. Letters may build reputation, good-will; create confidence, establish prestige-or the reverse. A letter may be a dangerous thing, or a great, powerful, business-building force. At no stage in the growth and expansion of any business is the letter an inconsiderable factor. "Personality in Sales Letters" will prove a real help to the man interested in increasing the efficiency of his correspondence. It is offered without obligation by the makers of We believe that as the realization of the importance of letters grows, the necessity for their faultless presentation will be more apparent. It has been observed that men who take letters for granted, so to speak; who take little or no pride in them, find small incentive to use Old Hampshire Bond. Users of Old Hampshire Bond, the standard paper for business stationery, are almost invariably those who are fully conscious of the part letters have played i in the success of their enterprises. Users of Old Hampshire Bond are generally men who know. The value of Old Hampshire Bond lies in its strength and appearance. It looks the part. If you say so, we will in clude a sample portfolio with "Personality in Sales Letters." IHAMPSHIRE PAPER COMPANY - . I We are the Only Paper Makers in the World Making Bond Paper Exclusively SOUTH HADLEY FALLS, MASSACHUSETTS 1III 1I Illllllllll lllllllll lllllllllllll lllllllll ll .l! I,! llll l ......... ,",, J! ,, "Mention the Geographic-It identifies you."