National Geographic : 1916 Jan
Anticipating Telephone Needs When a new subscriber is handed his telephone, there is given over to his use a share in the pole lines, under ground conduits and cables, switch boards, exchange buildings, and in every other part of the complex mech anism of the telephone plant. It is obvious that this equipment could not be installed for each new con nection. It would mean constantly rebuilding the plant, with enormous expense and delay. Therefore, practi cally everything but the telephone instrument must be in place at the time service is demanded. Consider what this involves. The telephone company must forecast the needs of the public. It must calculate in creases in population in city and country. It must figure the growth of business districts. It must estimate the number of possible telephone users and their approximate location everywhere. The plant must be so designed that it may be added to in order to meet the estimated requirements of five, ten and even twenty years. And these additions must be ready in advance of the demand for them - as far in ad vance as it is economical to make them. Thus, by constantly planning for the future and making expenditures for far-ahead requirements when they can be most advantageously made, the Bell System conserves the economic interest of the whole country while furnishing a telephone service which in its perfec tion is the model for all the world. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy One System Universal Service "Mention the Geographic-It identifies you."