National Geographic : 1916 Jul
Here is true KODAK efficiency. Y OU can make a photograph with a pin hole for a lens. Cheap cameras have small lenses, with correspondingly small open ings-but fast enough for snap-shots in a good light. As you get into the better grades, the lenses grow larger. True efficiency requires a lens of fairly long focus that will work with a large opening-a big lens in a big shutter. That's the kind you find in the No. 1 Autographic Kodak Special. And with it a shutter that has a speed up to 1/300 of a second. Here is true ef/fciency with nothing sacriiced to mere littleness. And in every detail of construction and finish this little camera shows evidence of having come from the factory where honest workmanship has become a habit. No. 1 Autographic Kodak Special, for 214 x 3 pictures, Optimo shutter with variable speeds from one second to 1/300 of a second, also time action, with Kodak Anastigmat lens f.6 .3, focal length 43~ inches. Price, $40.00. EASTMAN KODAK COMPANY, At your dealer's. ROCHESTER, N. Y., The Kodak City. "Mention the Geographic-It identifies you."