National Geographic : 1916 Jul
MAZDA "Not the name of a thing, but the mark of a service" MAZDA Service is the hub-MAZDA lamp manufacturers the spokes-in the wheel of incandescent lamp progress The Meaning of MAZDA MAZDA is the trademark of a world-wide service to certain lamp manufacturers. Its purpose is to collect and select scientific and practical information concerning progress and developments in the art of incandescent lamp manufacturing and to distribute this information to the companies entitled to receive this Service. MAZDA Service is centered in the Research Laboratories of the General Electric Company at Schenectady. The mark MAZDA can appear only on lamps which meet the standards of MAZDA Service. It is thus an assurance of quality. This trademark is the property of the General Electric Company. RESEARCH LABORATORIES OF GENERAL ELECTRIC COMPANY 427 "Mention the Geographic-It identifies you."