National Geographic : 1916 Jul
Kmm iiilit: IN the days of home-made soap the meat trimmings were saved and dropped into a barrel in the smoke-house. The ashes from the wood fire had to be leached out for lye. As soon as enough material had been collected, the kettle was hung in the yard and the work was begun. The boiling took almost half a day, then fol lowed the straining and the cooling. Next day the cakes had to be cut and put away to dry. Incidental to the labor and trouble, everybody's eyes were irritated by the smoke, and the whole neighborhood had to put up with the odor of boiling fat. And for all the work and discom fort there resulted a heavy, harsh, greasy cleanser of variable quality, disagreeable to use, injurious alike to skin and fabric, far from pure and really expensive to make. IVORY SOAP. SOW times have changed and for the better! Now you simply telephone your grocer for Ivory Soap. The cake he sends you has been produced where the making of good soap is a science. The whole world has been searched for the choicest materials. Chemists have analyzed these materials to make sure they are of the highest standard. The materials have been combined in just the right proportions to produce a strictly neutral cleanser containing neither free alkali nor unsaponified oil. Expert soap-makers have watched every detail. Ex treme care has been used to eliminate all dirt and foreign matter. The result is the white, sweet-smelling, quick-lathering, easy-rinsing, mild, pure, floating cake for which you pay but five cents, and it is so big that you cut it in two ! ir FLOArS ... 99o%PURE "Mention the Geographic-It identifies you." K I ... ,,,...,....,,....,....,........,~.~,. . .