National Geographic : 1916 Jul
rate CustomerSend the Proprietor hee" Conciliating Experience teaches us what we don't want as well as what we want. Kelly - Springfeld Automobile Tires - Hand Made FEW buy Kelly-Springfield Tires until they have had experience with other tires and learned to measure tire values in terms of mileage rather than initial cost. Every Kelly-Springfield Tire you see is a certificate attesting: "This is an experienced motorist." It testifies: "This man has driven other cars, measured the wearing qualities of tires, and learned to purchase mileage at the mini mum cost." The reason is simple. Kelly-Springfield Tires cost more. They are hand made-to be sure that mileage is built into them. They are excess mileage tires. So they are found on new cars of the better class only, as special or optional equipment when the car buyer knows tire values and appre ciates that the car manufacturer has paid the price necessary to provide the best service to be had. Kelly-Springfield Tires cannot be made to meet the price allowed for tire equipment on lower priced cars, when buyers expect only guaranteed mileage. So they are not found on cars until the car buyer has learned to ignore initial cost and guarantees and considers cost per mile. Because the public expects a guarantee, Kelly-Springfield Tires are guaranteed for 5,000, 6,000, and 7,500 miles, according to type. But they yield 8,000, 10,000, and often greater mileage. Cases where adjustments are necessary are rare. Few who have once used Kelly Springfield tires ever change to other tires, except when they buy " new cars equipped with other tires \. chosen by the manufacturer. Kelly-Springfield Tire Co. Factories in Akron and Wooster, Ohio Executive Offices: Broadway and 57th St., New York S f Send ten centsfor the new game, -. Y "Going to Market" "Mention the Geographic-It identifies you."