National Geographic : 1916 Aug
A Bar ain S"an advantageous purchase " - The Century Dictionary "Eare offering at the present time the greatest bargain we have ever offered, and when we use the word "BARGAIN" Swe mean an advantageouspurchase." During the six months between S just over 70,000 sets of The Encyclo paedia Britannica "Handy Volume" issue, and the money value amounted to just over $5,000,000. The publishers had sold to the general public before we made our offer just over 75,000 sets, and the money value amounted to $13,500,000. Thus we sold practically the same number of sets, and saved the public $8,000,000 Yet the saving of this vast amount to our customers would not necessarily mean "a bargain," because if the Britannica was not useful to them it would not be "an advantageous purchase" even if we did make a reduction of about 60 per cent in the price. The total sales of the new Encyclopaedia Britannica-that is, the publishers' sale and our sale-are just 147,384 sets of this use ful work purchased within a short time, or a total of 4,274,136 volumes. NOW WHY have the people of the United States made this enormous purchase of the new Encyclopaedia Britannica? It seems to us that it is because the Encyclopaedia Britannica is THE MOST USEFUL work that has ever been published, and the prices and terms on which we offer it make it a very great "BARGAIN." Overleaf you will find a map- of the U. S. showing the population and number of sets of The Encyclopaedia Britannica sold in each State. Look and see how many sets have been sold in your State, some of which must be in your own vicinity. We could send you letters of recommendation from practically every prominent man in the U. S., but instead of doing that, if you will send us the coupon at the end of this advertisement we will give you a LIST OF THE OWNERS NEAR YOU. You can then ask some of the actual buyers and users of the new Encyclopaedia Britannica whether they think you would find the work useful. The complete new Encyclopaedia Britannica, 29 volumes, delivered on first payment of only $ 1 and $3 a month for a limited period *i-----------------------------------------r - ------------ I -- "