National Geographic : 1916 Sep
A new Kodak in a new size Pictures 2s x4 The 2C Autographic Kodak Jr. Just as surely as the 3A (post card size) picture displaced the 4 x 5, this 2c will displace the 3 x 4%. The elongated shape, used hor izontally is better for landscapes-it doesn't waste film on sky and foreground. It is better for portraits when used vertically for it gives the high, narrow picture. It gives more picture for the area than is usually possible in a square-and the shape of the picture is far more pleasing. And this elongated shape in the picture makes possible a slim, thin, easily pocketed camera. The 2C Autographic Kodak Junior has a capacity of ten exposures without reloading, it has the Kodak Ball Bearing shutter with cable release, working at speeds of 1/25, 1/50 and 1/100 of a second and of course the usual "bulb " and time actions. The camera has brilliant revers ible finder, two tripod sockets, black leather bellows, is covered with fine grain leather, is well made and beautifully finished. It is furnished with a choice of lens equipment as listed below. THE PRICE. No. 2C Autographic Kodak Jr., meniscus achromatic lens, . . . $12.00 Ditto, with Rapid Rectilinear lens, . . . . . . . 14.00 Ditto, with Kodak Anastigmat lens, f. 7.7, . . . . . 19.00 All Dealers'. EASTMAN KODAK CO., ROCHESTER, N. Y., The Kodak City. "Mention the Geographic-It identifies you."