National Geographic : 1916 Sep
MID-YEAR SIX $1325 F . O. B . Racine h 13 26 Extra Features The Car That Experts Buy Over 55,000 men are now driving Mitchell cars built under John W. Bate, the genius in efficiency. Most of them, our dealers say, seem to know mechanics. Many are noted engineers. That seems to be so the world over. Mitchell owners are largely experts. Now we wish to argue that this engineers' car is the car for laymen, too. Look for a Lifetime Car What these experts seek is a lifetime car. And that is what you should seek. Five years have proved that this Light Six type is going to be the car '. """"..... of the future. Men who buy $132 that type today should buy their cars to keep. For 5-Passenge Mr. Bate, in the Mitchell, 3-Passeng has aimed at a lifetime car. Tou All of his standards call for ssenger 50 per cent over-strength. High-speed econ power-127-inch There are 440 parts in the equipment includi Mitchell which are either l Also five types of drop-forged or steel-stamp ed. They are three times as strong as castings. All the main strains are met with Chrome Vanadium steel. He uses a wealth of it. The Bate cantilever springs have a perfect record. Not one has ever broken. As a result of these standards, one Bate-Built Mitchell has run 218,734 miles. Six have aver aged 164,372 miles each, or more than 30 years of ordinary service. r' er in om wl ng c ifsin You get these standards at the Mitchell price because of this wonderful factory. It was built and equipped by Mr. Bate to build this car at minimum cost. It has cut our factory cost 50 per cent. When you can get so much of extra value, don't you think that you should take it? Extras Without Cost You also get in the Mitchell 26 extra features which other cars omit. They will cost us this year over $2,000,000. And each is something you would miss. In this Mid-Year Mitchell you get the most complete car, the most up .''."""""""""""""""""""" to-date car that's shown. 5F.O.B. - It has 73 attractions-new Racine - ideas and touches - which Touring Car or our early-spring model SRoadster lacked. g Body $35 Extra Mitchell bodies are finish cal Six. 48 horse ed in 22 coats. They are ieelbase; complete upholstered in French 26 extra features. | finished leather. They have losed bodies. a light in the tonneau, I.II. . .. . I.flI . """""""""""""""""""" . . I a locked com partm ent for valuables-every dainty appointment known. The Mitchell is known as "The Engineers' Car," because of mechanical perfections. But these things, we argue, should appeal to every man who buys a fine car. MITCHELL MOTORS COMPANY, Inc. Successor to Mitchell-Lewis Motor Co. Racine, Wis., U. S. A. THERE'S A MITCHELL DEALER IN YOUR TOWN (ill) B filli llIIIIIII VIIIIIIIIIIIIIIIIIIMIIB ^^^^^^^^^^^^^^^^lllllll iilllllll 'lllllllllllllhl!llllllllllllilllilllllilillllllllllllllilllillllillllllllllllllllllllllllllllllllllllllllllllllllillll~ illllllllllllillllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll(1 11)illll~llllll "Mention the Geographic-It identifies you."