National Geographic : 1916 Oct
cOPYRIGHT 1916BY THE R3CTER & 1, ,FLECO., C CNNI T HE present scarcity of dye stuffs and the possible inferiority of those in use make it more necessarythan everthat colored goods bewashedwith Ivory Soap. It is a simple matter to set colors so that water will not make them run but there is no way to make even the best of them stand the action of ordinary soap. The free alkali and other harsh materials in the average laundry soap are certain to fade colors sooner or later. Now it is more likely to be sooner than later. The only safe way is to use Ivory Soap from the start. It contains no ingre dient that can affect colors even gradually. It is so mild and pure that it can do nothing but cleanse, and that very gently. Make sure that water will not injure a fabric and you can be certain that Ivory Soap will not. IVORY SOAP. . .. 99 o% PURE *TL:oxrs "Mention the Geographic-It identifies you."