National Geographic : 1917 Jan
"Not the name of a thing, DA but the mark of a service" From the incoming host 'r of new ideas on light ing, MAZDA Service se lects for the makers of MAZDA Lamps, only those developments in design, materials and methods that will im prove the light you enjoy The Meaning of MAZDA MAZDA isthe trademarkofa world-wide service to certain lamp MAZDA Service is centered in the ResearchLaboratories of the manufacturers. Its purpose is to collect and select scientific and General Electric Company at Schenectady, New York. The practical information concerning progress and developments in mark MAZDA can appear only onlamps whichmeet the standards the art of incandescent lamp manufacturing and to distribute this of MAZDA Service. It is thus an assurance of quality. This information to the companies entitled to receive this Service. trademark is the property of the General Electric Company. ( RESEARCH LABORATORIES OF GENERAL ELECTRIC COMPANY 4641 ' Mention the Geographic-It identifies you.''